Digital marketing manager skills They work to boost the brand's online presence and drive digital engagement. A digital marketing manager is responsible for planning digital marketing campaigns and implementing strategies effectively. Learn which skills will be most essential for Digital Marketing Managers throughout 2025, which skills are underrated, how to develop them, and what this means for Digital Marketing Manager careers overall. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness. Dec 21, 2024 · 2. What is digital marketing? Digital marketing is a highly dynamic, demanding job in which your labor can take a long time to bear fruit. Adding skills to a Digital Marketing Manager CV is important because it allows potential employers to quickly identify the competencies and abilities that the candidate has. Mar 26, 2025 · In this article, we address the importance of digital marketing skills and review 15 valuable digital marketing skills for professionals. Jan 11, 2018 · These are essentially business managers in the digital marketing agency, so they need to have good people skills while being able to both manage content and build strategy. Le prime attività che conduce sono: condurre ricerche di Jun 1, 2019 · Over the past 15 years, the digital transformation of businesses has revolutionised the role of marketing within firms. What skills are needed for a digital marketing manager? Key skills include data analysis, strategic thinking, SEO, social media expertise, and leadership abilities. As a digital marketing manager, you'll often be leading teams and overseeing complex projects. S. Digital Marketing Manager. Thinking of becoming a Digital Marketing Manager? Learn more about the role including tasks and duties, how much Digital Marketing Managers earn in your state, the skills employers are looking for and career pathways. Stay ahead with insights into digital marketing trends and strategies. Post your Digital Marketing Manager job today. We’ll cover the following topics: What is digital marketing? Let’s get started! 1. Below are some of the most important skillsets successful digital marketers possess: 1. Digital Marketing Manager Prompts for Resume Skills. Jan 21, 2025 · Marketing Managers who possess advanced skills in digital marketing and data analytics are likely to receive higher compensation, given the growing emphasis on online marketing strategies. Think Analytically: Be able to analyze data, identify trends, and make smart decisions. Digital Marketing Manager Job Description. Who is a digital marketing manager’s boss? A digital marketing manager often reports to a director or VP marketing, and may have one to two direct reports executing social, email and other digital marketing tactics. This article offers examples that have caught hiring managers' attention and shares essential tips to hit the mark with potential employers. Strong section of hard skills relevant to digital marketing Senior digital marketing managers are expected to be experts at their craft. Introduction to Digital Marketing Manager Skills. His/her tasks include planning and managing digital marketing campaigns, analyzing metrics, identifying marketing trends and mentoring the Digital Marketing Executive. The essential duties of a Digital Marketing Manager are: Manage digital campaigns across Feb 20, 2025 · Digital Marketing Manager Skills. " 12 skills growth marketing managers need. May 6, 2024 · The U. To a greater or lesser extent, they may need a fair knowledge of SEO, analytics, advertising, business practices, social media, email marketing, web development and copywriting. Marketing concepts have undergone a sea change over the past few years, and digital marketing has emerged as a critical channel to reach products and services to customers, cutting across geographical borders. Sprout Social (social media management platform) MailChimp (marketing platform) Ahrefs (SEO tool) Getting to know these tools, and more will add immense value to any digital marketing manager’s arsenal of tricks. For example, 24. By writing a clear and concise job description, hiring managers can attract the right Digital Marketing Mar 7, 2022 · The average salary of a digital marketing manager in the United States is around $123,000, according to Glassdoor. Jun 5, 2024 · As a digital marketing manager, you will develop a diverse set of skills to navigate the ever-evolving landscape of online marketing. Apr 29, 2025 · Video marketing skills, SEO and SEM, Content marketing, data analytics skills, design thinking and planning skills, social media management skills, and skills in email marketing are some skills in digital marketing, which are explained in the post above. Digital marketing manager job description. Social media marketing. Adaptability and Creative Problem-Solving. The growth marketing experts we spoke to named 12 skills that set the experts who deliver results apart from the amateurs who… try to. Highlight your experience managing people, budgets, and timelines. Image Source. This expertise helps in reaching target audiences effectively. Digital marketing manager. Drive more conversions for your clients. Bureau of Labor Statistics national wage estimates for Marketing Specialists versus Marketing Managers. In addition to the digital marketing manager salary, which varies by experience and location, many are seeking digital marketing manager jobs to manage online strategies for companies. The widespread adoption of digital marketing practices, especially social media and mobile marketing, has significantly influenced the way through which firms and customers embrace new Internet-based technologies, behave, interact, collaborate, and co-create value (Cova et al Jun 12, 2023 · Jun 12, 2023. Thinking of becoming a Digital Marketing Manager? Learn more about the role including reviews from current Digital Marketing Managers tasks and duties, how much Digital Marketing Managers earn in your state, the skills employers are looking for and career pathways. What’s It Like Working as a Digital Marketing Manager? The work of a digital marketing manager can vary, depending on whether you work in-house for a company, at an agency, or freelance and have multiple clients. Some of the tasks that a marketing manager is expected to perform are: Mar 4, 2022 · You’ll learn about these skills and ways to acquire them later. Mar 5, 2025 · Digital marketing requires technical skills like data analysis and site design and artistic skills like copywriting and video creation, as seen in the Top 20 Skills Required for Digital Marketing. Find out 8 essential skills you need to become a digital marketing manager. Digital marketing managers are responsible for online marketing strategies, including social media, SEO, email marketing, and online advertising. In this position, you will be responsible for all aspects of our marketing operations. Knowledge of Digital Marketing Channels Feb 28, 2024 · For many people, digital marketing is a dream job. Il web manager marketing ha gli stessi compiti del marketing manager, ma le strategie che sviluppa servono a promuovere prodotti e servizi sul web, attraverso efficaci attività di digital marketing. Create a skills list that includes both technical skills like SEO, PPC, and analytics tools, and soft skills such as leadership, communication, and strategic thinking, formatted in bullet points. These tools optimize marketing campaigns including email marketing, content management, aud Certainly, Ecommerce Manager skills are highly adaptable to numerous roles. Marketing automation software is used for reducing repetitive tasks and taking some weight off the digital marketer’s shoulder. These teams of Digital Marketing Managers are supervised by a Marketing Manager who prioritizes tasks and directs the Jan 25, 2022 · The role of the digital marketing manager has gained significant visibility in the last 18 months. As a digital marketing manager, you are responsible for planning and executing all online marketing campaigns to create brand awareness, generate leads, drive traffic and acquire customers. Feb 6, 2024 · We put together this overview of the skills you should focus on as a digital marketing manager (or if you’re aspiring to be one). No matter the Jul 1, 2021 · Digital marketing managers are highly responsible for the overall functioning of a digital agency, so they need to have good people and skills for both building strategy and content. Before writing your digital marketing resume, make sure to read the job post carefully and note down important points like being skilled in HubSpot, a degree in marketing, or an AMA Professional Certified Marketer certificate. Studies have shown that, thanks to users spending more time online, marketers have been able to target specific audiences and measure the impact of campaigns with more accuracy and effectiveness than ever before. Mar 4, 2025 · These skills also help digital marketing managers to provide updates on campaign performance to senior leaders, demonstrating what their team is delivering and the quality of their work. This comprehensive guide will explore the […] Digital Marketing Manager Skills for a CV. 3. In other words, these are the most sought after skills by recruiters and hiring managers. Example job description for digital marketing Jan 28, 2025 · A successful marketing manager should know various digital channels and techniques. Continue reading to find out what skills a digital marketing manager needs to be successful in the workplace. Related: Learn Digital Marketing in 9 Steps (With Tips) Why are digital marketing skills important? Nov 5, 2024 · A good marketing manager should have the following skills - UX design skills, SEO & SEM, content management, social media, market research, responsive design, partner management, analytics, knowledge of the latest tech tools, distributed experts skills, creative skills, people skills, and team building / motivation. Marketing Managers, who have considerably more experience and technical skills, make an estimated $80,500 more per year than Marketing Specialists. BrainStation’s Digital Marketing career guide can help start a career in marketing, including content creation, social media marketing, email marketing, and more. Articles • careers careers • digital management and leadership Here’s an example of how to tailor a marketing manager’s resume to a job description: Job Title: Marketing Manager. Jan 4, 2023 · In today’s digital world where about 63% of the global population has access to the internet, digital marketing is a highly demanded skill by employers (according to a recent LinkedIn report). “Digital marketing” and “marketing” become more synonymous every year, and as of 2023, hiring managers are looking for Highlight your marketing automation skills on your resume. . Soft skills are essential for success in any digital marketing role. Discover how to effectively present experience, education, and key results for a better chance at landing interviews in this competitive field. A digital marketing manager is responsible for a company’s overall digital marketing strategy. Looking after the demands of this profession and multiple questions by the graduates, we’ve crafted this comprehensive blog post to help you learn what skills are required for a digital marketing manager this year. Sep 9, 2024 · Digital Marketing Head or Digital Marketing Manager Salary in India. Digital Marketing Manager Needs A Digital Marketing Manager Needs to play a pivotal role in driving a company’s online presence, brand visibility, and overall success in the digital landscape. Digital marketing managers are senior-level professionals assisting businesses in developing powerful online marketing campaigns. Dec 2, 2022 · Digital marketing managers handle a company’s online marketing strategy, which often includes paid ad campaigns, email marketing, social media marketing and content marketing. Digital marketing skills. Jul 20, 2021 · “How all of those dots get connected is what truly is growth marketing. Those skills fall into four different categories: Analytics, reporting and troubleshooting. Led a team of 5 marketing specialists to execute a multi-channel digital campaign that generated 10,000 leads in 3 months Apr 30, 2025 · Digital marketing managers must also possess a solid understanding of consumer behavior, data analysis, and creative campaign execution. May 10, 2023 · What are the most important skills for a digital marketing manager? What tools should you learn, and what qualifications will you need? Read here. Go to Sample Templates ↓ below to see how to include them on your resume In the competitive landscape of digital marketing, a well-crafted skills section on your resume can be the key to standing out as a Digital Marketing Manager. Technical skills A typical digital marketing manager role uses a range of different technologies to achieve their daily tasks. Sep 24, 2024 · Digital marketing managers are in demand which is why salaries for the role keep climbing. DM head brings up many issues like what would be the right Social Media Marketing Strategy, how to channel email advertising, or how content marketing would help the Digital Marketing team construct a site that is SEO optimized. Digital Marketing Manager Resume Keywords and Skills (Hard Skills) Here are the keywords and skills that appear most frequently on recent Digital Marketing Manager job postings. Feb 20, 2025 · To start your closer, try to relate back to some of the key digital marketing skills you mentioned and your passion for the company’s mission. Besides technical and team management skills, a digital marketing manager should also have good communication and organizational skills. Every digital marketing manager needs to understand the various social networks and how they work. 1. Strong leadership and team management skills. The position of Digital Marketing Manager is one that provides the interested candidate with wide exposure and opportunity in the marketing field. 2. Today, digital marketing professionals are in high demand. Aug 10, 2020 · Guide Marketing with AI: Agency Growth Kit. Here’s what to know about a digital marketing manager’s needed skills, salary and how to become one. 0% of digital marketing manager resumes contained digital marketing as a skill. Get the 2025 Outlook Report + 6 Ways to Boost AI's Impact for Your Clients worksheet. With the onset of many technology company perks and telecommuting jobs, digital marketing experts can make a six-figure salary, have unlimited vacation, and enjoy a flexible schedule that allows them to work from home — or even across the world as a digital nomad. With the digital landscape constantly evolving, it's essential to understand how various channels—such as social media, SEO, email marketing, and content marketing—work together to create a cohesive strategy. Jul 28, 2023 · Updated July 28, 2023. Integrated Digital Marketing Expertise As we embrace 2024, Marketing Managers must possess an integrated approach to digital marketing. Unless a May 10, 2023 · Those who can demonstrate the right combination of skills and experience—not to mention a large helping of genuine interest in the field!—are highly sought-after by the growing number of companies seeking skilled digital marketing managers to manage eye-catching and authentic digital marketing campaigns, grow their online audiences, and Combining a detailed Digital Marketing Manager job description with a Digital Marketing Manager skills assessment can help to identify the specific skills and knowledge required for the job, and can streamline the candidate selection process. They are usually in charge of planning, tracking, and overseeing all online campaigns, including social media, search engine optimization, email, and any other digital platforms the company uses. Skills are also a major factor in employers making hiring decisions. The income and description table shows that these talents are valuable because there are many employment options. Resume screeners can be mean and directly dismiss your entire application if you don’t include the job description details. A digital marketing manager is responsible for planning, executing, and monitoring an organization’s digital marketing strategy. At the core of a top-performing senior digital marketing manager is the ability to utilize multiple digital platforms for their campaigns. Jan 8, 2025 · We ranked the top skills for digital marketing managers based on the percentage of resumes they appeared on. We are searching for a highly-creative digital marketing manager to lead our marketing team. Apr 3, 2022 · Who does a Digital Marketing Manager work with? Digital Marketing Manager typically work on a small team with other marketing professionals. Requirements: Bachelor’s degree in Marketing, Business Administration, or a related field. This includes well-developed skills in CRM management, HTML, social media platforms, web design, email development, and SEO. “A digital marketing manager has to not be afraid to try new things, take chances, fail and test everything,” he says. Digital marketing manager salary in india. For example, you could say you’re eager to use your social media marketing skills to help a fitness brand grow its initiative of helping others live happier and healthier lives. Apr 20, 2025 · As a digital marketing manager, a resume should showcase proven SEO, content strategy, and data analytics skills. 9 Essential Soft Skills for Digital Marketers. Communication is Key: You need to be able to clearly explain your ideas and strategies to clients and colleagues. You’ll want to show how you stand out from the competition with clearly defined hard skills that are highly desired in the digital marketing world. For now, let’s start with defining the various responsibilities of a digital marketing manager. This one probably comes as no surprise. Read on for an overview of the technical skills and soft skills needed to become a Digital Marketer. Here are key skills you can expect to acquire: Digital Strategy: Crafting and implementing comprehensive digital marketing strategies aligned with business goals. Digital marketers face something new every day. With the increasing reliance on digital platforms for brand communication and sales, mastering a diverse set of skills is crucial. Below are key elements that illustrate the significance of digital marketing knowledge for managers. Digital marketing managers are typically full-time employees, though some may work part-time or remotely. Image Source Jan 28, 2025 · Digital marketing managers can use their knowledge and skills in industries with similar work environments, such as public relations (PR), advertising sales, accounting and business management. Feb 12, 2025 · As we are in the middle of 2025, the demand for skilled digital marketing professionals continues to grow. Il marketing manager supervisiona quindi tutte le fasi di una campagna di marketing. The Digital Marketing Manager oversees planning and managing marketing campaigns that promote a company’s brand, products, and services. From identifying and utilizing the best tools to make the campaigns more effective, to leading the entire digital marketing team, there are many different skills and qualities that a good digital marketing manager Aug 27, 2021 · Consider the difference between the U. What is digital marketing manager? A digital marketing manager develops and executes online marketing strategies to promote a brand, drive traffic, and increase engagement. 9. Proven experience in developing and executing successful marketing strategies. Bureau of Labor Statistics (BLS) reports a 2023 median salary of $157,620 for all marketing managers, including digital marketing managers and those in other marketing specializations Demonstrate your leadership and project management skills. Looking ahead, the job outlook for Marketing Managers appears promising. Digital Marketing Skills. As we approach 2025, the integration of artificial intelligence and data-driven decision-making continues to reshape the field, making it crucial for managers to showcase a diverse skill set. Aug 3, 2018 · Home » Learn » Digital Marketing » 6 Skills a Digital Marketing Manager Must Have Digital marketing is booming and is at an all-time high. Feb 20, 2025 · These are the top digital marketing manager skills you need to master for a lucrative career in digital marketing. Expertise in digital marketing, data analysis, and customer experience optimization is invaluable in fields like digital strategy, marketing management, and business consultancy. Different marketers oversee different channels like SEO, PPC and email marketing. Learn about the dynamic role of a digital marketing manager, essential skills like SEO, social media, and analytics, and how to thrive in this rewarding career. Digital marketers need a mixture of knowledge of a variety of areas such as SEO, copywriting, social media, content marketing, paid marketing, email marketing and Apr 8, 2025 · Be ATS-friendly. Feb 20, 2025 · Build your own Digital Marketing Manager job description using our guide on the top Digital Marketing Manager skills, education, experience and more. Mar 10, 2022 · Digital Marketing Manager Job Description Template. swxv dny zvqu wpthsmgt wisboe qyxcona pbqoggj gpbbuv arqln nih edfcy vydxrms dcxfktu czgi iaciikv